RUPERT MURDOCH SPEECH TO AMERICAN EDITORS!!

On April 13 2005 its means seven years ago Rupert Murdoch met with Newspaper Editors in America and he tried to told them changes happened in world and how they can go about to make sure their business not collapse. Murdoch in his speech he tried as much as he can elaborate some of the challenges which newspaper business faces now a days to ways to handle this problems not to become chronic.

Murdoch in his speech show the current statistics which is 44 percent use portal at least once a day for news compared with 19 percent who use a printed newspaper on a daily basis. To make thing easy, internet portals are Yahoos, Googles and MSNs which used mostly with young people to read news and learn more about news in the world now a days compare with before.

  

Rupert Murdoch is the one of the Tycoon Media in the World

According to Murdoch’s statistics 39 percent of the people expected to use the internet more to learn about news that means number of newspaper readers decrease daily in the world. But according to Murdoch youth are most used internet to read news and learn about news and that means number of people who read newspaper decreases and will decrease more within next ten years.

In this world there are two groups in digital generation which are digital immigrants and digital native which means digital immigrants are those aged one while digital native is teenagers. Availability of new generation of digital natives cause newspapers business go down simply because mostly they used internet to read news online compared with digital immigrants.

Important thing in this world according to Murdoch is to media owner to come with new strategies which help them to do newspaper business on line simply because number of internet user increases. Murdoch says many people used internet to learn about news because there is faster feedback and more answer of their why compared with those who read newspaper because there is no feedback on time.